How to get your brand on the September media and Editorial Calendars, search engines and social media.

Image: Fatface

Summer is nearly over, and it’s time to look to the autumn and to the winter. Mid-September marks just 100 days to Christmas so you should be adding your Christmas images for those monthly/weekly magazines with medium lead times.  Plus, look at adding some Spring-Summer 2025 images for those titles with long lead times, as they will be starting to look at their Feb and March 2025 issues so you can help them out with previews of SS25. 

The media are going to be starting to create features around what to wear for university or college, and the office autumn wardrobe. Now the nights are drawing in, they’ll also be running features on winter wear, so add coats/jumpers/boots. Plus they’ll be looking for images for Halloween and bonfire night parties and there are decorations and gifts for Christmas and some last-minute AW images. 

Don’t forget to add keywords – Gifts, Christmas, Xmas, Autumn, Winter, and Halloween will all be looked for. It’s National Yoga Awareness Month, so you could add yoga as a keyword on any athleisure wear, floor mats, rugs etc.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

September Diary - Weeks/Months

September is National Honey Month and National Yoga Awareness month and it’s second-hand September (an Oxfam initiative https://www.oxfam.org.uk/get-involved/second-hand-september/), Self-Care September, as well as Organic, September, and Sourdough September.

September also has London Fashion Week between 13^th-17^th September and this year features men and women’s fashion and features digital and physical events see the schedule here https://londonfashionweek.co.uk/schedule.  

There’s also: the Moda trade show (1^st-4^th Sept), London Textile Fair (3^rd-4^th Sept) Top Drawer (10^th-12^th Sept) and Sustainable Fashion Week (20^th Sept to 29^th Sept).

Other weeks to celebrate this month include;

New York fashion week (6^th-11^th)

National Horse Race Week (7^th-15^th)

Bridal Fashion Week (8^th-10^th)

Fairtrade Fortnight (9^th – 22^nd)

Sexual Health Week (11^th- 17^th)

British Science Festival (11^th -15^th)

Jane Austen Festival (13^th-22^nd)

Open House Festival (14^th -22^nd)

Negroni week (16^th-22^nd)

Milan fashion week (17^th-23^rd)

Great British Beach Clean Week (20^th-29^th)

British Food Fortnight (20^th Sept - 6^th Oct)

Paris fashion week (23^rd Sept -1^st Oct)

Shetland Wool Week (28^th Sept – 6^th Oct)

September - Days

1^st – National Tofu Day

1^st – Schools start going back

2^nd – Labor Day US 

5^th – International Charity Day

6^th – Read a Book Day

6^th -8^th – The Goodwood Revival

7^th – National Beer Lovers Day (US)

7^th – Ganesh Chaturthi (Hindu holiday)

8^th – Great North Run Newcastle

11^th-12^th – Yom Kippur

15^th-16^th – Eid Milad un Nabi (Mawlid) 

16^th – First Day of Sukkot  (Jewish Holiday)

16^th – 100 days until Christmas

21^st – Zero emissions day

22^nd – Car-free Day

22^nd – September Equinox

23^rd – Last Day of Sukkot – Jewish Holiday 

25^th – 3 months until Christmas Day

27^th – World Tourism Day

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2024 by the authorities controlling the event(s).