How to make your products attractive to the media in March    

Image: Arran Sense of Scotland

March is mostly about preparing for the big Easter holidays at the end of the month, so make sure you are starting to include relevant Easter keywords. It’s also the time people make their first big getaway abroad, so any keywords and clothes for warmer climes, loungewear, going out wear, swimsuits, bikinis, etc, should be added.

At the start of the month, there’s Mother’s Day, so try to get Mother, gifts, or Mother’s Day into your keywords for anything that seems appropriate. Also, if you have anything green, add the Keyword St Patrick's Day.

Plus, as we’re now definitely in Spring, carry on adding those spring and summer-related images and adding keywords relating to the summer, like swimwear, outdoor living, garden, garden parties and Barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que etc) and for home it’s all about Spring cleaning and updating for Spring.   

We’re also starting to get ready for the bridal season – the peak is May to October – so if you have bridal wear or anything appropriate to weddings, then start to upload it and label it with the keyword wedding.

It’s also Easter and the first big break of the year. It’s traditionally when people start to look at brightening up their gardens/patios/windowsills, so include any planting/gardening imagery and keywords as well as any of the standard Easter-related items, decorations, presents, bunnies and, of course, eggs and chocolate.  

Lastly, it’s Oscar month, so why not upload some smart suits and dresses and create an Oscar section for an evening watching the Oscars?  

If you’re looking for more hooks to help promote your brand and products, see the list of days, weeks and fortnights below.

Why not download our Q1 2024 Jan-Mar PRSHOTS quarterly PDF calendar for your wall here   

March Diary - Weeks/Months

In the UK, it’s National Bed Month. Introduced by The Sleep Council and The National Bed Federation, it aims to raise awareness of the importance of sleep, so push anything sleep-related. It’s also Dechox month, which encourages people to give up chocolate – cakes and biscuits - for the month! So, any chocolate, biscuit or cake alternatives should be pushed.   

Interesting Stat: National No-Smoking Day was originally on Ash Wednesday when it was started in 1984. It was moved to the second Wednesday in March as, while it’s less easy to remember, the date doesn’t move around the calendar quite so much as Ash Wednesday does.  

Other events include;

Ovarian Cancer Awareness Month

British Pie Week (4^th-10^th)

Butchers Week (4^th-10^th)

British Science Week (8^th-17^th)

The Big Walk and Wheel (11^th – 22^nd

English Tourism Week (18^th – 27^th)

National Fragrance Week (18^th-24^th)

Bridal Fashion Week (24^th-26^th)

Ideal Home Show (Mar 22^nd – 7^th Apr)

March - Days

1^st – St David’s Day

2^nd – Dr Seuss Day (US)

2^nd – Brit Awards 

3^rd – World Wildlife Day

3^rd – World Hearing Day

4^th – World Obesity Day

4^th – Dog product searches peak ahead of Crufts

6^th – UK Spring Budget 

7^th – Crufts begins

7^th – World Book Day 

8^th – International Women’s Day

9^th – Made in UK Day

10^th – The Oscars 

10^th - Mother’s Day UK 

10^th - Start of Ramadan 

11^th – Commonwealth Day 

13^th – No Smoking Day 

15^th – World Sleep Day 

15^th - Red Nose Day for Comic Relief 

17^th – St Patrick’s Day

18^th – Global Recycling Day

20^th – First Day of Spring (Spring ends 20^th June)

21^st – International Day of Forests

21^st – World Poetry Day

22^nd – World Water Day

22^nd - Passover Begins 

22^nd – Easter egg searches rise

23^rd – Gardening searches rise

25^th – Holi Hindu Festival 

25^th – National Bridesmaids Day

26^th – Four years since the first lockdown started in the UK in 2020 

28^th – Wear a Hat Day (Brain Tumour Research) 

28^th – Maundy Thursday

29^th – Good Friday   

30^th – Oxford and Cambridge Boat Race

30^th - Passover Ends 

31^st – British Summertime Begins

31^st – Easter Sunday

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2024 by the authorities controlling the event(s). 

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